analyze buyer power from the perspective of the end consumer because it is they who dictate the market trends.
Threat of substitutes
There are a few substitutes for cosmetics such as Botox (tablets, injections), home made substitutes and other substitutes such as Henna, Chandan, Tulsi, Neem etc though there are no direct substitutes for each cosmetic, for example there might be no common sub
③ Environmentally-responsible aviation : By March 2010, EU-based airlines must provide carbon dioxide emission reports. That’s why, over the last six months, several EU airlines have begun using bio-fuel either wholly or in part on certain routes. This trend is now spreading to North America where several airlines have indicated their interest in buying eco-friendly jet fuel.
3. History w
Analyzing of Environment
Limit of growth on analog appliance
Growth of digital appliance
analog appliance -> digital appliance
Analyzing of Environment
<Trend of customer’s needs>
Saturation of analog appliance
digital product & functional product preference
Analyzing of Environment
<Trend of industry>
Design for environment
Techniqu
About NorthFace
Open:
1966, San Francisco
Outdoor Equipment store
Came to Korea:
1997.GoldwinKorea
Successful Factors
Break the stereotype
Good quality
Focusing on the design
Became trend among teenagers and twenties
Strength
casual design and practicality
brand loyalty
Fast new product release cycle
Weakness
High priceLimited popularity
Opportunity
Korea
Then we continued on with analyzing the factors that caused those changes, with some case studies for further elaboration. Next step was to frame reasonable hypothesis to prove the reasons we found. We also conducted several consumer surveys and specialist interviews for better justification. Finally we forecasted potential future trends in flawsome marketing based on specialist interviews.
analyzed the effect the recent financial recession had on each of the groups and how well or not they were placed to deal with it.
2. General background and current trends of hotel industry
Characteristic of hotel industry
The hospitality industry consists of companies within the food services, accommodations, recreation, and entertainment sectors.
The hospitality industry
Analyzing and predicting
1. Market segment descriptor (시장 분할 기술자)
각 분할된 시장의 인구 통계적, 사이코그래픽 Profile을 소비자행동과 연결
소비자행동과 상관관계가 “충분한” 인구통곜적 변수를 도출
인구통계적 변수로 그 분할시장을 설명
Trend analysis (동향분석)
인구통계적 요소 변화
trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and they had a huge impact. Also consumers now have various activities to improv
Design, Fast Production, and Saving costs
Strategies
Growth strategy – Concentration
Company is still growing and selling single item
Competitive strategy – Different
‘Storytelling’ strategy
Core Competencies :
New Trend
Before –
Consumers recognized socks as consummer goods.
Now –
Consumers have begun to recognize socks as fashion items.
trend through the financial analysis
2. Reason for selecting the industry
The reason we selected the restaurant industry is that restaurant industry is showing improvements and seems poised for long-term growth. A fast-paced restaurant’ chain and high brand in the industry is becoming bigger and bigger in the world. Actually, South Korea students can easily see U.S restaurant chain. So we w